NHL 10 is a video game in the NHL series developed and released by EA Canada and published by EA Sports, and is the 19th game in the series. The game debuted at Hockey Fest '09, a three-day interactive festival celebrating the sport of hockey and the Los Angeles Kings, which took place in downtown Los Angeles from August 28 to 30.[1] Its tagline is "Good Old Hockey," with television ads featuring the Stompin' Tom Connors favourite "The Hockey Song" (also known as "The Good Old Hockey Game"). It is the first game in the NHL series by EA Sports not to get a PC release and the first since NHL 2001 not to get a PlayStation 2 release. On October 1, 2011, all online services for NHL 10 were discontinued.[2]